Program Objective

The objective of the Bachelor of Business Administration (BBA) program is to provide students with a strong foundation in business principles and practices. The program focuses on developing analytical, communication, and leadership skills necessary for success in today’s competitive global business environment. Graduates will be prepared to pursue careers in management, entrepreneurship, marketing, and finance, or continue with advanced studies.

Program Details

Duration: 3–4 years (Full-time)

Format: On-campus / Online / Hybrid

Eligibility: Completion of secondary education or equivalent (High School Diploma / 10+2)

Credit Hours: Typically 120–130 credits

Core Curriculum Includes

Principles of Management

Financial Accounting

Marketing Fundamentals

Business Law and Ethics

Human Resource Management

Microeconomics & Macroeconomics

Business Communication

Strategic Management